1 Reduce risk (get all the information)
2 Don't fool yourself (don't believe your own bullshit, check the facts)
3 Cash is King (you can live without profit but you can't live without cash)
4 Embrace change (sell on the Internet)
5 Make decisions (don't hesitate, ask for help, just don't stop making decisions)
6 Weigh up the opposition (don't underestimate them) and yourself (don't overestimate...)
7 Start small (DIY so you know everything first)
8 Get your staff on board (most important people in any business ? not owner, not customer, but the staff)
9 Capitalise on others' ideas (active execution is much more important than having the idea)
10 Turn your dreams into reality (go for it, determination is the difference).
You can find the original at http://www.smarta.com/advice/general/theo-paphitis-10-rules-for-business-success
